Tuesday, January 19, 2016

Ben Lomond Brewery to Take Over the Taps at The West End


Local Brewery Crawls Out of Santa Cruz Mountains for Tap Takeover at West End Tap & Kitchen

Brewing beer is challenging. Launching a business that focuses on brewing beer, easier said than done. On Sunday, January 24th, fourteen months of brewing, branding, and business formulation has laid the foundation for the launch of Humble Sea Brewery at West End Tap & Kitchen. Founded by three childhood friends, Humble Sea is a small craft brewery emerging from the redwood-wrapped mountains of Ben Lomond. West End Tap & Kitchen, a popular gastropub on the Westside of Santa Cruz, will play host to an all day tap takeover, featuring 8-10 of Humble Sea’s inventive styles. The event starts at 11:30 am. They suggest showing up before 2 pm.

With shallow pockets and hefty ambitions, Nick Pavlina, Frank Scott Krueger, and Taylor West teamed up in hopes of creating the next craft beer hotspot. Humble Sea Brewery operates on three core principles: great beer, community involvement and a well-designed beer drinking experience.

“Humble Sea Brewery has garnered an incredible amount of attention and hype before serving a single pint. Now is the chance to try a full lineup of their beers for the first time.” Geoff Hargrave, head chef and owner of West End Tap & Kitchen

“The support from the community has been a huge surprise for us. We’re just three local guys trying to build a business based on good beer and community involvement. People have responded and are thrilled,” said Taylor West, director of operations and cofounder of Humble Sea.

The soul behind the beer is Nick Pavlina, Humble Sea’s head brewer. After learning the craft from his father, brewing thousands of test batches and completing an intensive program at the American Brewer’s Guild, Nick set his sights on a career in the craft beer industry.

"Brewing beer has always been the perfect blend of art and science for me. We brew a wide array of experimental flavors through craft lagers, barrel-aged specialties and classic west coast ales and are constantly coming up with new styles,” said Nick Pavlina, head brewer and cofounder of Humble Sea.
Nick attempted to launch Humble Sea Brewery in 2012 but after his original partner tragically passed, the project was placed on the back burner. Three years later, Nick connected with childhood friends and local entrepreneurs Frank Scott Krueger and Taylor West and revisited his dream. Since, Humble Sea Brewery has taken shape. West, a manager at West End Tap & Kitchen, and Krueger, a design and marketing creative, helped form a balanced and energetic team.

With Santa Cruz booming as a craft beer hub, Humble Sea Brewery hopes to add strength to an already established community.

“Much like wine is to Napa, we want Santa Cruz to be recognized as a craft beer hub known around the globe. Our objective is to complement Santa Cruz’s existing craft beer industry and help it grow to its potential,” said Frank Scott Krueger, Humble Sea Brewery’s creative director and cofounder.

Humble Sea Brewery currently resides in the quaint town of Ben Lomond but plans on expanding to Santa Cruz by winter 2016.

For more information on the event here is the facebook event link. All are welcome:

More info about Humble Sea
Humble Sea Brewing Company is a craft brewery founded in the Santa Cruz Mountains, established by three long-term friends with diverse skill sets and relevant business experience. We are a brewery founded on three principles; beer, community and design. They brew small, experimental batches of beer in the Santa Cruz Mountains will be expanding to the West Side of Santa Cruz in 2016.

About West End
West End is a neighborhood eatery which showcases the flavors of a traditional pub with a California twist; using local, fresh and seasonal foods.Our food is cooked to pair perfectly with one of many craft beers and wines. Our chef brings French cuisine techniques to a simple and approachable menu for all to enjoy and afford! We are proud to offer healthy and fun kids choices along with mouth-watering house-made desserts and ice creams. Come in and be our guest!

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